From the Inbox - General Mills and the rainforest

Seal the deal for Indonesia's rainforest. Dear Friend, Back in January, you helped us launch the campaign to stop General Mills from using rainforest-destroying palm oil. Well, guess what? Your hard work is paying off! General Mills is listening. Last week, General Mills committed to RAN that it will be adopting a new palm oil policy that addresses their links to rainforest destruction. This is huge news! Now we really need your help to make sure we can seal the deal... Write General Mills' CEO Ken Powell and let him know that you're counting on him to sign a strong policy to protect Indonesia's rainforests. Where we are today is because of your committed support to protect Indonesia's rainforests and the animals and communities that depend on them. We thank you, sincerely. General Mills is working to ensure rainforest destruction is no longer the hidden ingredient in so many of their products, and it is because of you. At this crucial juncture in the drafting of its new palm oil policy, we want to make sure that General Mills knows we are watching to ensure this policy has a real impact in stopping rainforest destruction. That's where you come in... Give General Mills one (hopefully) final push in the right direction. Ask CEO Ken Powell to create a strong policy to completely clear General Mills' supply chain of rainforest destruction. Thank you so much for your continued support. We're almost there! For the forests, Ashley Schaeffer Rainforest Agribusiness Campaigner www.TheProblemWithPalmOil.org

From the Inbox - What's destructive about children's books?

Sign this letter to make kids books rainforest-free! This children's book contains fibers from the rainforest. Dear Friend, Indonesia's rainforests are some of the most important ecosystems on earth for biodiversity, forest peoples and preventing climate change. Right now these rainforests are being clearcut by corrupt paper companies to make ever cheaper paper--paper that is finding its way into America's bookstores. We believe that Americans don't want to destroy rainforests for books that could be printed in a more sustainable way. That's why RAN is launching its new Rainforest Free Paper campaign. Join the campaign now by signing a letter to America's top publishing companies. Recently, Rainforest Action Network released a report uncovering clear links between children's picture books and the rapid destruction of Indonesia's rainforests. This spring, we commissioned independent testing of 30 books from the top U.S. children's book publishers. We found that a shocking 60 percent of books contains fiber connected to the decimation of Indonesia's rainforests! Tell U.S. publishers to stop buying paper made from rainforest destruction and to start choosing recycled and sustainable materials instead. Many of these same top children's book publishers are printing books illustrating how we should all care for rainforests and the environment, yet to cut costs, they are buying paper which is either made from rainforest trees or monoculture plantations created by completely demolishing the rainforests. We don't think that kids should have to choose between loving books and loving rainforests. Sign our petition to tell the U.S. book industry that you love books and rainforests and don't want to choose one over the other. U.S. book publishers have the power to help save some of the world's last remaining rainforests. Help them make the right decision. For the forests, Lafcadio Cortesi Rainforest-Free Paper Campaign Director